We have, all of us and to varying degrees, been duped by the sales pitches, the flashing cascade of advertisements traipsing through the sidebar. That jam-packed flow of ads is full of shiny new things, new techniques, new experiences that promise to finally alleviate the so-far insatiable, burning, lonely, primordial ache. Bono laments, “I still h... See more

I used to blame advertisers for that restlessness and dissatisfaction, but I don’t think that’s right. We were already restless; we always have been. The advertisers just figured out how to nurture, tend, exacerbate, and capitalize on the pre-existing condition, that innate restlessness, promising that something new is going to set all to rights. W

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