We can’t know what obstacles to remove until we are clear on the desired outcome. When we don’t know what we’re really trying to achieve, all change is arbitrary. So ask yourself, “How will we know when we are done?” For the purposes of this chapter, let’s say your goal is to get a draft of a fifteen-page, written report attached to an e-mail and s

Clarity of mission is a powerful cornerstone of success. Knowing what you want gives direction to your life—every word, every action, every association, can be accurately chosen and harnessed to precipitate your desired outcome.

The Mission Statement states how your business is going to accomplish its vision. It is obviously going to be very much more detailed than the Vision Statement. It should clearly spell out the following: • Who you are. • What business you are in. • Who your customers are. • What makes you different from your competition. This last point is very imp

Nothing blurs action more than not knowing exactly what you’re trying to accomplish. Whenever you create a new project, the first or second task should be “Define the outcome for this project.”