If I Read One More Platitude-Filled Mission Statement, I'll Scream - Greg McKeown

I can’t imagine anything less interesting in business than maximizing shareholder value. Yet this is what public companies are pressured — if not legally required — to do. A lot of non-public companies follow the same path towards performance and results.
To take it further, maximization as a concept just isn’t interesting to me. I don’t care about... See more
To take it further, maximization as a concept just isn’t interesting to me. I don’t care about... See more