If I Read One More Platitude-Filled Mission Statement, I'll Scream - Greg McKeown
on June 7gregmckeown.com
If I Read One More Platitude-Filled Mission Statement, I'll Scream - Greg McKeown
III.
"Many people have a hard time making decisions because they don't know what is important.
When you have a clear mission and you are completely sure what is important to you, most decisions become easy. Once you're fully committed, you don't need rules for how to spend your time. It's obvious which decision to make. It's clear what to prioritize.
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"Many people have a hard time making decisions because they don't know what is important.
When you have a clear mission and you are completely sure what is important to you, most decisions become easy. Once you're fully committed, you don't need rules for how to spend your time. It's obvious which decision to make. It's clear what to prioritize.
... See more
The single most important thing you can do for your company today is to define your MTP. It will make decision-making easier, it will make recruiting easier, it will make fundraising easier, and perhaps more importantly, it will make your life more meaning
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Some examples of great missions:
- Tesla: “Accelerate the world’s transition to sustainable energy.”
- TED: “Spread ideas.”
- Stripe: “Increase the GDP of the internet.”
- IKEA: “Create a better everyday life for the many people.”
- Patagonia: “Use business to inspire and implement solutions to the environmental crisis.”
- Slack: “Make work life simpler, more pleasa
Lenny Rachitsky • Mission → Vision → Strategy → Goals → Roadmap → Task
Such vague, inflated mission statements may still be considered “best practice” in some quarters, but in many cases they do not achieve what they were intended to achieve: to inspire their employees with a clear sense of purpose.