If I Ran a Major Record Label...

Artists used radio as their top-of-funnel channel, to get discovered. They subsequently went on tour as their mid-funnel device to re-engage fans through live concerts. And to make money, artists monetized fans at the bottom of this funnel at local record stores when they bought CDs. At each step of the way, labels had control.

He foresaw the strategy of testing on new releases consumers before added money is spent to ensure that it isn’t wasted. In short, the new release business was to become like an independent label. Publishing and recorded music A&R should be combined to ensure that all recorded music releases had a combined publishing deal and that you can captu... See more

Arman: Prior to this industry, prior to 2000, when Napster and the ripping services emerged, it was an interesting model for this business. You had a few dominant, large labels that controlled every aspect of music from the discovery of the talent, to the producing of the songs, to the recording of the songs, because they own the studios because it... See more