Ideas not mattering is a psyop - Alexey Guzey

Having ideas is fun. Understanding what makes them relevant today or significant tomorrow, and why you’re the person to move them forward, is work.

Good ideas — actually, no, great ideas are fragile. Great ideas are easy to kill. An idea in its larval stage — all the best ideas when I first heard them sound bad. And all of us, myself included, are much more affected by what other people think of us and our ideas than we like to admit.

If you are just four people in your own door, and you have a

would hear people say was that they would do something new—take an unconventional career path or start a company—but that they needed a great idea first.

Ideas are cheap and plentiful. The original pitch idea is such a small part of a business that it’s almost negligible. The real question is how well you execute.