Idea Generation

Livingston: What would you tell someone who wanted to start their own company? van Hoff: If you have the energy to do it, then you should try it yourself. But you do need to have the ability to form a team around you with good people. Talent attracts talent. A lot of people get stuck on the idea. They all want to invent something and go execute on

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1. The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have

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—Tina Jiang, Product Manager at Faire