I’d rather have an investor than a publishing contract

Media companies will increasingly have to choose what to own and what to co-pilot. Not every new venture needs to exist as an O&O product, nor does it have to exist within a centralized environment. Licensing out characters to various retailers, or allowing small merchants to use beloved characters in their own designs sought out by different c... See more

Instead of focusing so heavily on content expansion, creators and publishers need to be thinking about building features they can provide their most loyal customers-- the subscriber. The goal should be to have subscribers identify directly with the creator and feel invested in their work.