
ICP marketing done right

🍣 Rob Estreitinho on LinkedIn: Social effectiveness for grown-ups | 16 comments
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What To Do With the Data You Collect
Your Presell Site (PS) doesn’t need a lot of traffic to get statistically significant feedback and insights to see if something is working or not.
When I first write a presell, I don’t know how well it’ll grab the attention of the people I want to target. It’s always an iterative process of trial and error.
I put t... See more
Your Presell Site (PS) doesn’t need a lot of traffic to get statistically significant feedback and insights to see if something is working or not.
When I first write a presell, I don’t know how well it’ll grab the attention of the people I want to target. It’s always an iterative process of trial and error.
I put t... See more
KEY TAKEAWAYS Your list is the most important asset in your business—but never forget that your list is made up of real people. Think of them like family members who deserve your love and respect. Follow the 40/40/20 rule, which says 40 percent of a campaign’s success relies on the list selection, 40 percent on the offer, and 20 percent on the crea
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