ICP marketing done right
🍣 Rob Estreitinho on LinkedIn: Social effectiveness for grown-ups | 16 comments
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KEY TAKEAWAYS Direct mail (and other offline) success stories have left a lot of clues for all of us to learn from. Your numbers don’t lie, and they will enable you to identify campaigns that aren’t working (and should be killed) as clearly as they will show which campaigns are winners (and should be expanded). Take calculated risks and build off p
... See moreBrian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
These are expensive investments, but the range of go-to-market models are now broad enough that which is best for a business can't be presumed without some experimentation.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
