While it’s true that the internet has made it possible for virtually anyone to publish content online, it’s also true that, a quarter of century after “Content is King” was published, earning meaningful income as a content creator has proven elusive.

It’s both a little awkward and entirely inevitable that businesses like Think Expansion would emerge on OnlyFans. Awkward because OnlyFans markets itself as providing the infrastructure for authentic, personal connections between creators and their fans. Inevitable because platforms like OnlyFans naturally encourage businesses to scale up, maximizi... See more

“Our best customers come to us not so much to buy content as they come to us to just feel a connection,” reads a post on Think Expansion’s website. This desire, the post explains, is a pimp’s bread and butter, “e-” or otherwise: “Hustling simps has been an art since the beginning of time!”