Opinion | Michael Goldhaber, the Cassandra of the Internet Age - The New York Times

“Cyberspace,” Goldhaber explains, “offers a much more effective means of continuing and completing attention transactions, as well as opening up more possibilities to almost everyone. Whoever you are, however you express yourself, you can now have a crack at the global audience.” 

For my purposes, the attention economy is as simple as the buying and selling of attention. There’s the micro, literal version of that, which is “engagement,” a measure of how much time someone spends in an app and how much they engage with it. But I think a broader definition of the attention economy is kind of like — as I personally experience i

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"The real scarcity isn’t content anymore. It’s attention."

With more creators , more content , and more choice than ever before, consumers are now being consumed by a state of analysis paralysis. The real scarcity isn’t content anymore. It’s attention.