“It’s used in so many meetings that you’re a part of without everyone having a shared understanding of what personalisation actually is.” David Keown, Digital Product Owner, Screwfix

My favorite word in any language is saudade—the Portuguese word that’s at the heart of Brazilian and Portuguese culture and music. It means, roughly, a sweet longing for a beloved thing or person that will likely never return.

The Portuguese and Brazilians have an untranslatable word for this longing: saudade. It is a word that encompasses love, pain and happiness.