I have a beef with “content”
om.co
Saved by sari and
I have a beef with “content”
We’ve put a lot of time and energy into creating beautiful content. But as a result of that algorithm, we find we’re not necessarily hitting as many eyeballs as we think we could or should, and sometimes that can be a little disheartening.”
Kyle Chayka • Filterworld
In this world, with content as a supreme cultural value, it’s better for something to be interesting than ethically sound. Widespread attention bestows an aura; becoming content is how reality is made real.
Drew Austin • The grifter content mill
We no longer lack tools for creating content. When content production and distribution is infinite, the important aspect is its primary function in crafting and proliferating culture*.* In other words, the value of content today comes primarily from its use in cultural production.
Luxury Media
But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good
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