QANTAS R&I brief
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QANTAS R&I brief
Question #1, from the market perspective: does the project create value? Is someone going to benefit from the endeavor? Question #2, from the industry perspective: is the project sustainable? After we create some value, will we be able to build an organization to continue creating value?
Patrick Vernon • Venture Capital Strategy: How to Think Like a Venture Capitalist
Out of Office
docs.google.com
To succeed in branding you must understand the needs and wants of your customers. There are many different ways to create a successful branding strategy, but most design agencies start with research.
Catharine Slade-Brooking • Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
MWRC Annual Findings V.01_compressed
Annual findings from the Mouthwash Research Center, covering topics such as artificial intelligence, sustainability, and the intersection of convenience and human behavior.
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