Saved by sari
“How will they make money?” is the wrong question
Writers Writing, Readers Reading, Creators Creating
a16z.simplecast.com"Nonsense," you might say. "At the end of the day, you need to sell something; narratives are not enough." But aren't they? Another difference between the old world and ours is that we no longer sell things. In the past, the content was used to sell stuff: Executives from manufacturing companies got their TV channel buddies to produce Soap Operas i... See more
Dror Poleg • In Praise of Ponzis
My point is that every business model has already been done in some form already—sponsorship, advertising, free, rental—in the traditional era and the Web era. The question is really what could any business look like when all the business levers are socially oriented; what could happen next?
Nilofer Merchant • 11 Rules for Creating Value in the Social Era
Consider text: given that newspapers monetized by placing advertisements next to news stories, the first websites tried to monetize by — you guessed it — placing advertisements next to news stories. This worked, but not particularly well; publishers talked about print dollars and digital dimes, and later mobile pennies. Sure, the Internet drew atte... See more