How we think about design · Resend

Every time we work on self-initiated projects in our studio—projects that are for ourselves and not for a client—we create our own brief, set our own deadlines, and determine the problem statement ourselves. That’s because design is not art and needs to solve a real human need. As the American minimalist artist Donald Judd famously said, “Design ha

Aesthetic creativity includes designing for joy, as in the case of the bandages, or for simplicity, as in the case of train timetables and elegant clocks.