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Why All the Warby Parker Clones Are Now Imploding
What had more important ramifications for the company’s future was Santos’ singular focus on press, with nearly all profits — at least in the early days — going to marketing.
Courtney Rubin • How a Hot $100 Million Design Startup Collapsed Overnight
Why there still haven’t been more billion-dollar acquisitions for direct-to-consumer commerce startups
Dan Frommernewconsumer.com
. Still, it was losing money from high shipping costs and was plagued with quality problems, according to a report from The Information. It had tried increasing prices to $9 on some products, but it wasn’t enough. SoftBank had set up its investment in Brandless so that it would only deliver all of the cash when certain markers were hit. It never in... See more
Protocol • Brandless shuts down operations, becoming SoftBank Vision Fund's first failure
The direct-to-consumer wave began in the twenty-tens as a new generation of startups promising to “disrupt” traditional industries for consumer goods. Instead of leaving the market to century-old stalwarts like Gillette, for example, a company like Dollar Shave Club, founded in 2011, would set up its own supply chains to manufacture razors; add cle... See more