How today's fastest growing B2B businesses found their first ten customers
Lenny Rachitskylennysnewsletter.com
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How today's fastest growing B2B businesses found their first ten customers
It’s critical to start with the right set of early customers to kick off all the self-reinforcing growth cycles we’ve discussed above. You have to start by knowing who your best early customers will be — for productivity/collaboration companies that’s often knowledge workers on remote and distributed teams, and often engineers.
Medium • Zero to 1: Product Fundamentals for Go-To-Market
When raising money, investors are increasingly looking for your unique distribution advantage—how you get to your target market more cheaply and quickly than your competition.
Here are 7 types of distribution advantages 🧵 https://t.co/nDH10YtR33
1. Most founders are bad at growth, so if you're amazing at it, the advantage is significant.
Consider: Most startups die not because founders are bad or products suck, but because they couldn't figure out how to get anyone to try them.
Julian Shapirox.com