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How to win in consumer subscription
- Spotify offers a great example of how retention can improve monetization for freemium models. When you sign up for Spotify for free, they serve you ads, many of which target you to upgrade to the premium ad free service. Let’s walk through two different scenarios demonstrating how improvements in retention impacts monetization for Spotify.
Brian Balfour • The One Growth Metric that Moves Acquisition, Monetization, and Virality
Dropbox, in the years before its IPO, came to orient itself in a new direction—to focus on highest-value users in the highest-value networks interacting with the highest-value files.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
Ngenic is helping itself (and others) succeed by providing value in a crowded market and offering different pricing and packaging bundles to different kinds of clients. That’s a lesson for all of us.
Tien Tzuo • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
