How to Win Friends and Influence People

PRINCIPLE 9 Make the other person happy about doing the thing you suggest.

In A Nutshell: Win People to Your Way of Thinking 1. The only way to get the best of an argument is to avoid it. 2. Show respect for the other person’s opinions. Never say, “You’re wrong.” 3. If you are wrong, admit it quickly and emphatically. 4. Begin in a friendly way. 5. Get the other person saying “yes, yes” immediately. 6. Let the other perso

PRINCIPLE 2 Show respect for the other person’s opinions. Never say, “You’re wrong.”

PRINCIPLE 4 Ask questions instead of giving direct orders.

PRINCIPLE 7 Give the other person a fine reputation to live up to.

PRINCIPLE 6 Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise.”

PRINCIPLE 3 If you are wrong, admit it quickly and emphatically.

the highest-paid personnel in engineering are frequently not those who know the most about engineering. One can for example, hire mere technical ability in engineering, accountancy, architecture or any other profession at nominal salaries. But the person who has technical knowledge plus the ability to express ideas, to assume leadership, and to aro

PRINCIPLE 5 Talk in terms of the other person’s interests.