How to Win Arguments and Manipulate Managers
What do you wish Strategists would do more of?... See more
- “Find opportunities for action, and not just diagnostics.”
- “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”
How do you judge whether a creative brief is good or no
Alex Morris • SCRAPSCRAPS v 164
Figure 3.8 The expected and actual experience of presenting to executives. My general approach to presenting to senior leaders is: Tie topic to business value. One or two sentences to answer the question “Why should anyone care?” Establish historical narrative. Two to four sentences to help folks understand how things are going, how we got here, an
... See moreWill Larson • An Elegant Puzzle: Systems of Engineering Management
Say you’re presenting a new product concept to the executive team, and you know you won’t get their buy-in unless Trent, the president of the enterprise division, gets excited about the idea, because they always defer to his instincts on new initiatives. Appeal first to Trent’s entrepreneurial nature by describing how exciting the new market is—whi
... See moreNancy Duarte • HBR Guide to Persuasive Presentations (HBR Guide Series)
The more you ground your analysis in the founder’s personal history and intuition, the easier it is to get what you want approved.