How to validate your B2B startup idea

12 ideas from Don Valentine (founder of Sequoia) 1. There are two things in business that matter, and you can learn this in two minutes- you don’t have to go to business school for two years: high gross margins and cash flow. The other financial metrics you can forget. 2. The… Show more

Enterprise tech founders, how can you determine whether customers will be interested in your product before building it? There are ways to effectively research this kind of market with B2B customers' CIOs, CISOs, people ops, and sales or marketing leaders.