The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have

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I tell founders to think about the problem they’re solving, specifically my LUV framework:

1. Large: Is the problem you’re aiming to solve large enough—customers, users, spend, etc.?


2. Urgent: Is the problem urgent to your users/customers—will they be interested in a new offering, change their way of solving this problem today?


3. Valuable: Are people will

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