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How to Succeed in Business by Bundling – And Unbundling
The bigger a bundle gets, the more likely it is that a subset of users are all paying for basically one piece of the bundle, which could be sold separately at a better price.
Byrne Hobart • The Diff | Byrne Hobart | Substack
as with everything, the internet is unbundling and then re-bundling. We unbundled songs from CDs and rebundled on playlists. We unbundled articles from newspapers and rebundled them on social feeds. And now like it or not we’re doing that to core societal institutions like dating and marriage. We basically just unbundled all pair mating relationshi... See more
Balaji S. Srinivasan • If Einstein Had The Internet: An Interview With Balaji Srinivasan
Bundling Features Most goods are bundles of features, many of which could be provided separately but are not. Cars
David S. Evans • Invisible Engines: How Software Platforms Drive Innovation and Transform Industries
Bundling reacts to differentiated desires by creating a less differentiated publication that’s fairly valuable to everyone. But as the cost of the reader’s time rises, focus pays off. And the subscription newsletter model makes it easier than it’s ever been to profitably focus on exactly one topic, and build a one-person monopoly.