How to Scale a Magical Experience: 4 Lessons from Airbnb’s Brian Chesky

Scaling: Doing More of What Works Scaling, the primary way to grow a business, means doing more of what you are already doing. Scaling is a replication process. To do it well you need the right hiring, training, and execution processes; the right information, measurement, and reward systems; and competent managers.

scaling requires decisions about what an entrepreneurial business should do itself and what it should outsource. Those decisions may impact quality, control of the customer relationship, and capital considerations.