These tactics are all based on the same philosophy: The best way to defeat distraction is to make it harder to react. By adding a few steps that get in the way of checking Facebook, catching up on the news, or turning on the TV, you can short-circuit the cycle that makes these products so sticky. After just a few days, you’ll have a new set of defa

The more choice you give people, the harder it is to choose something. The way to combat paradox of choice is by filters. The more choice you offer, the better filters you need to provide.

Defaults are ubiquitous and powerful. They are also unavoidable in the sense that for any node of a choice architecture system, there must be an associated rule that determines what happens to the decision maker if she does nothing.