How to Move From Social Marketing to Brand Marketing
What becomes really fascinating is when people take a brand and do interesting things with it to make it their own.
Debbie Millman • Brand Thinking and Other Noble Pursuits
A brand is trust. A brand is an expectation that the customer will be happy with his or her purchase. A brand is something built by creating a group of products that all serve the same person.
Ryan Daniel Moran • 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more
Dan Frommer • The Scott Sternberg guide to building emotional brands
The best brand managers are “curators of content” that are constantly hosting, producing, and managing cool stuff “instead of relying on industry-produced statistics or imagined audiences.”53 The result is a seamless web of brands and culture that is difficult to separate into clearly authentic and contrived categories.