How to Market to Experts

Many of us are wired to look at work as something that should produce monetary rewards. Or at least with writing, some amount of attention, or new followers. But on the internet, sustained attention may take years to materialize, if at all. And too many people are focused on short-term followers instead of the genuine credibility that can come from... See more

Your ideas are a product of the information you consume. Improving your outputs requires actively directing your attention to high-quality information streams and diverting attention from low-quality ones.

The tricky thing is that our information ecosystem is full of talented marketers who masquerade as experts with convincing copywri

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A blog post is a search query. You write to find your tribe; you write so they will know what kind of fascinating things they should route to your inbox. If you follow common wisdom, you will cut exactly the things that will help you find these people.