Many of us are wired to look at work as something that should produce monetary rewards. Or at least with writing, some amount of attention, or new followers. But on the internet, sustained attention may take years to materialize, if at all. And too many people are focused on short-term followers instead of the genuine credibility that can come from... See more
People sense honesty at an intuitive level, so when your style of branding matches your inner truth, you come across as authentic and therefore trustworthy.