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How to Kickstart and Scale a Marketplace Business
3. Make certain there is demand
Lenny Rachitsky • Kickstarting supply in a labor marketplace
To solve the Cold Start Problem for marketplaces, often the first move—as it was for Uber—is to bring a critical mass of supply onto the marketplace. For
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
Everything I’ve learned about business in the past 20 years boils down to this, at least for marketplaces, supply brings demand. Supply generates demand. It’s a law of business.