Find the intersection between something your audience

I wanted as many different platforms, with as many different types of audiences, sharing and consuming my content. Whether they read my article on Quora or Inc Magazine or my website didn’t matter. What mattered is that they read it, period—and learned who I was as a result. The beginner version of this strategy is to post every single article you

It was only when I created a brand around ‘web design for the music industry’ that it began to fall into place.