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How to Drive Business Growth By Fostering Your Community
— Jayvee Nava, VP of Community at Peloton
Lisa Xu • The Rise of the Community Department
Increasingly, building a successful startup involves not only building a product that people can’t get enough of, but also building an engaged, loyal community around that product.
The people who interact with your product generally fall into one of four buckets: Customers/users buy and/or use your product. Evangelists tell everyone they know to buy... See more
The people who interact with your product generally fall into one of four buckets: Customers/users buy and/or use your product. Evangelists tell everyone they know to buy... See more
Future • To Start Building a Community, Master These Two Concepts
Instead of building a community around a business, a company should strive to create new business models around its community. Why place community before market? Because if you focus on making an insanely good community, the profits will follow. I’m not saying you should throw away your GTM plan; on the contrary. Instead, it would be best to have a... See more