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How to Drive Business Growth By Fostering Your Community
— Jayvee Nava, VP of Community at Peloton
Lisa Xu • The Rise of the Community Department
Communities are another common way to scale advocacy through others.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
A strong “go-to-community” competency not only helps companies proactively compete in this new environment, but it also provides the framework and tools to shift from top-down to bottom-up. Go-to-community helps build positive-sum relationships beyond just sales. And perhaps most importantly, it uplevels the very notion of community from something ... See more
Patrick Woods • Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market
- In the end, the best way to build a loyal community is to give them a product they can't find anywhere else -- one that solves a deep problem previously left unsolved.