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How to Drive Business Growth By Fostering Your Community
Here are some questions to add more nuance and rigor around the potential for GTC in your company:
- Who is in our community and why are they here? Who is not in the community?
- What value will we create for the community, whether or not they are paying customers?
- What value will the members provide each other?
- How will we listen, talk to, and be direc
Patrick Woods • Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market
Shareable assets allow Downtown Girls Basketball players to avoid starting from scratch every time they tell a story about the community or explain to a potential new member how to get involved. You can’t force people to spread the word. Instead, ask: How can I make it easier for them to do so on their own terms?