How to Differentiate Your Ideas: The XY Premise Pitch
ideas and taste will (finally) be as (if not more) important and differentiating than skill.
Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future
If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?