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How To Create A Go-To-Market Strategy In 2023
Traditional go-to-market (GTM) strategies rely on sales and marketing initiatives to lead customers through a marketing funnel or flywheel. The primary goal is to validate the product by identifying a pain point, finding a target audience, and building a cohesive strategy for pricing, product, distribution channels, and more.
chainlink • Why Launch a Crypto Startup? | Chainlink Blog
How can you maximize your acquisition success? You need to start by articulating benefits—not features—and focus on the most important ones. You need to speak the customer's language, not your language. Finally, you need to get your marketing and sales teams involved early in the product development process.
Georg Tacke • Monetizing Innovation: How Smart Companies Design the Product Around the Price
With the creation of a go-to-market (GTM) strategy, companies can prepare themselves for setbacks and unforeseen circumstances, create solutions, and remove potential bottlenecks from competitors.