How to Build Websites that Sell: The Scientific Approach to Websites
The goal of your questions is to find nuggets of information that show which parts of your value proposition are most important and least understood. These nuggets will lead to hypotheses to be tested.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2)
amazon.com
simply to clickthrough to another page on your site. Yet the same four AIDA steps must still happen