How to Build Websites that Sell: The Scientific Approach to Websites
consider three criteria in prioritizing which pages to test and in which order. They are as follows: Potential How much improvement can be made on the pages? Importance How valuable is the traffic to the pages? Ease How complicated will the test be to implement on the page or template?
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Seeking conversion-optimization tips is common—and misguided. There are no tips that you can apply to every website to improve your conversion rates. Design and content changes that work for one site can cause problems for another. You’ll get much better results by applying a process to think through your prospect’s experience and develop your own
... See moreChris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Polish content by testing alternative wording.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
if your call-to-action is not obvious, you are losing money.