How to Build Websites that Sell: The Scientific Approach to Websites
What To Do With the Data You Collect
Your Presell Site (PS) doesn’t need a lot of traffic to get statistically significant feedback and insights to see if something is working or not.
When I first write a presell, I don’t know how well it’ll grab the attention of the people I want to target. It’s always an iterative process of trial and error.
I put t... See more
Your Presell Site (PS) doesn’t need a lot of traffic to get statistically significant feedback and insights to see if something is working or not.
When I first write a presell, I don’t know how well it’ll grab the attention of the people I want to target. It’s always an iterative process of trial and error.
I put t... See more
It’s better to create a focused eyeflow leading toward a single call to action. Repetition and overemphasis on secondary content, such as customer login areas, create an unnecessarily busy page.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
if your call-to-action is not obvious, you are losing money.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
It’s four pages deep. But the number is irrelevant. It could be 2 or 10 (or 50, in theory, although I’ve never personally built out a PS that large).
Traffic enters at the one end. Blazing hot prospects take a desired action at the other end and ascend to the next tier of your SOI.
The CTA (call-to-action) should ideally be the mechanism to get them ... See more
Traffic enters at the one end. Blazing hot prospects take a desired action at the other end and ascend to the next tier of your SOI.
The CTA (call-to-action) should ideally be the mechanism to get them ... See more