How to build interactive applications with generative AI | MarTech

Generative AI can automate simple tasks

By automating simpler, tedious tasks (generating boilerplate code, fixing linter errors, generating unit tests, etc.), generative AI can help engineers focus on more complex tasks.

Generative AI can improve quality & reliability

Since generative AI models are trained on large codebases, they have the poten... See more

The explosion of generative AI made us pause and consider what was possible now that wasn’t a year ago. We tried many ideas which didn’t really click, eventually discovering the power of turning every feed and job posting into a springboard to:

• Get information faster , e.g. takeaways from a post or learn about the latest from a company.


• Connect the

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When it comes to identifying where generative AI can make an impact, we dig into challenges that commonly:

• Involve analysis, interpretation, or review of unstructured content (e.g. text) at scale


• Require massive scaling that may be otherwise prohibitive due to limited resources


• Would be challenging for rules-based or traditional ML approaches