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How to build great products with game design, not gamification
The truth is, simply incorporating game mechanics and game elements does not make a game fun. Effective gamification is a combination of game design, game dynamics, behavioral economics, motivational psychology, UX/UI (User Experience and User Interface), neurobiology, technology platforms, as well as ROI-driving business implementations.
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games
amazon.com
