How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen
andrewchen.com
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How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen
Dedicating a significant amount of cross-functional resources to the effort, including product, design, marketing, and engineeringInfluencing the core product roadmap and customer experience to optimize for the lane being pursued
Dan Hockenmaier • Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
the creation of a cross-functional team, or a set of teams that break down the traditional silos of marketing and product development and combine talents; • the use of qualitative research and quantitative data analysis to gain deep insights into user behavior and preferences; and • the rapid generation and testing of ideas, and the use of rigorous
... See moreSean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
