“We don’t want a world where fashion does not exist at all. We want a world where fashion is not overconsumption but freedom of expression”, Tsagkari says. “Imagining this new idea of fashion as something creative but also simple and accessible to everyone can be a great challenge.”

Reduce your consumption whenever possible. Use Buy Nothing groups and share between friends. Set a challenge to reuse each packaging item at least once. Remember, you don’t have to be a zero-waste master who fills only a mason jar of waste each week, but it is about reusing things whenever you can. Rethink your running clothes by choosing quality o

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In 2021, the British Fashion Council’s Institute of Positive Fashion addressed the impact of the fashion industry. Their top key target outcome? Reduce the volume of new physical clothing.