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How to ask good questions
"Is there anything else I should have asked?"
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
from?" Good question. This isn't something you would necessarily ask a consumer (though you might), but in a B2B context it’s a must-ask.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Try to keep yourself to no more than four questions,
Julie Dirksen • Design for How People Learn (Voices That Matter)
But don’t be so confident with your own presumptions. Interesting tidbits can emerge when you ask these questions, as this hypothetical example suggests: Question: When are your taxes due?