How the work really gets done
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How the work really gets done
If I get to the end of the exercise and I like the headline in its final form, I’ll go and write the piece. And if I went through the steps and felt like I didn’t end up with something powerful enough, I’ll start back at the beginning.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Two: Create Meaningful Change According to Peter Senge, most problems we face today are a result of yesterday's solutions. When we look at the big picture and see how it all fits together, we can identify opportunities that make sense for the whole. A Theory of Change is a framework for thinking about change interventions. We need to analyze the pa... See more
Boxes and Arrows • Activating Change: A Designer’s Guide to Systems Thinking - Boxes and Arrows
A more creative alternative is the ‘backcasting’ method proposed by John Robinson and offered as an alternative to forecasting. This encourages starting with a vision of the future and then projecting backwards to the steps needed in the present to achieve it. This is useful as a prompt—policymaking is always better if it works backwards from desir
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