Saved by Mike Renaud
How the Occult Shaped Branding’s Obsession With Color
Much has been written about how brands like SoulCycle built cult-like followings by tapping into the collective desire to connect to something larger than themselves. Today, this practice has gone mainstream, so the question becomes, How can brands go beyond selling and engage with people’s spiritual lives?
Casper ter Kuile • The Seismic Spiritual Shifts Shaping Digital Campfires — The Digital Campfire Download
The late 1980s and 1990s became the time when the bohemian pursuit of expression, individuality, and desire was played out through bourgeois association with the “right” brands and institutions.
Andrew Root • Faith Formation in a Secular Age : Volume 1 (Ministry in a Secular Age): Responding to the Church's Obsession with Youthfulness
It really is quite astonishing how we can construct who we are with the brands that we buy. It’s become shorthand for who you are, what you’re like, and what you value. This is becoming more and more important as people’s attention spans become shorter and as the world becomes more cluttered. Certainly the Internet and electronic media now have a h
... See more