How the most successful B2B startups came up with their original idea

Enterprise tech founders, how can you determine whether customers will be interested in your product before building it? There are ways to effectively research this kind of market with B2B customers' CIOs, CISOs, people ops, and sales or marketing leaders.

— Turner Novak, Partner at Gelt

Step4: Plan Your Company Strategy. You must understand the broader context in which your product will live as a startup founder. Customers usually envision hiring a services firm to come and fix their problems completely as their "ideal solution." As a startup, you should develop a compelling, generalizable solution.

The answer is to test the waters with an MVP. Take your product idea and shave it down until it is just one dedicated tool that you can build in a few weeks – a tool that solves a specific problem. Build just that product, promote it, and gather feedback. Then you’ll have real data to decide on your next course of action. This is the same path that

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