How strategic use of design can increase brand value
the design field (digital or otherwise) has struggled for decades to achieve an invisible, and dare I say, imaginary seat at the table. In our efforts to get business to take us seriously, we have distorted the true value of design, which is what makes it unique in the first place. The true value of design, however, was never to find a single solut... See more
Angelos Arnis • Designing for the last earth
If a brand doesn’t manage the brand story and the customer journey, it can’t create consumer value, never mind extreme value.
Daniel Langer • The Luxury Trap: Why it’s a Mistake to Define Luxury By Price
Recognizing that strategy is a creative exercise
I think of the strategy frameworks for more stable environments as castle-building (e.g., Michael Porter’s five forces framework) or chess (e.g., the resource-based view proposed by Jay Barney); that’s in contrast to strategy in dynamic environments, which is more like surfing, where you try to be ag... See more
I think of the strategy frameworks for more stable environments as castle-building (e.g., Michael Porter’s five forces framework) or chess (e.g., the resource-based view proposed by Jay Barney); that’s in contrast to strategy in dynamic environments, which is more like surfing, where you try to be ag... See more