How strategic use of design can increase brand value
The Vignelli Canon
An exploration of the semantic, syntactic, and pragmatic aspects of design, and the principles that guide the work of Massimo Vignelli.
rit.eduFuture Design, Seminar 1
vimeo.comthe design field (digital or otherwise) has struggled for decades to achieve an invisible, and dare I say, imaginary seat at the table. In our efforts to get business to take us seriously, we have distorted the true value of design, which is what makes it unique in the first place. The true value of design, however, was never to find a single solut... See more