How Rick Rubin and Kanye West make groundbreaking creative work.

The objective is not to learn to mimic greatness, but to calibrate our internal meter for greatness. So we can better make the thousands of choices that might ultimately lead to our own great work.

But it’s standard in the way that — the way that I get to work with artists is like we’re friends hanging out and talking about whatever comes up. And through that, things get unlocked that allow writing and performances to be more closer to the core. And that’s the goal with all of this.

We continue the process until reaching the point where we are all happy with the work.