How online search is changing

DuckDuckGo is a free, privacy-focused search engine which is one take on that and does 100M search queries daily and has roughly a 2% share in the search market in the US. It does also have a keyword-based ad model, but does not personalize or target search results or ads other than based on the search term.

“In our studies, something like almost 40% of young people [between the ages of 18 and 24], when they’re looking for a place for lunch, they don’t go to Google Maps or Search,” said Prabhakar Raghavan, Google’s senior vice president. “They go to TikTok or Instagram.” The type of queries and expectations that younger users have with search are “comp

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