How neuroscience is being used to spread quackery in business and education

The matter of how neurofeedback works is a very big question that requires a Nobel prize-winning answer, which I don’t have. Sterman (2000) discovered the complexity of neurofeedback in his earliest studies of seizure:

Ultimately, he says, neuroscience will—and should—dictate human values.

Neuroscientists sometimes refer disparagingly to these studies as “blobology,” their tongue-in-cheek label for studies that show which brain areas become activated as subjects experience X or perform task Y.

Studies that suggest a “brain spot for X” are typically misleading because mental functions are rarely localized to one place in the brain.