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How Network Structure Shapes Defensibility and Scalability
TikTok doesn’t bump into the negative network effects of using a social graph at scale because it doesn't really have one. It is more of a pure interest graph, one derived from its short video content, and the beauty is its algorithm is so efficient that its interest graph can be assembled without imposing much of a burden on the user at all. It is... See more
Eugene Wei • TikTok and the Sorting Hat — Remains of the Day
The follower model
The traditional follower model—popularized by Facebook, Instagram, and Twitter/X—allows people to grow their distribution channels and retain them for future distribution. We’re all familiar with these. They come with five problems:
The traditional follower model—popularized by Facebook, Instagram, and Twitter/X—allows people to grow their distribution channels and retain them for future distribution. We’re all familiar with these. They come with five problems:
- Follower-based distribution: It is easier for people with large followings to distribute new cont
Nir Zicherman • How to Build a Better Social Network
