🤯 How much should I be investing in brand?
Three focus areas for investment: crypto, fintech, and emerging markets . I expect roughly 50% of investments to be crypto-related.
On the speed and concentration spectrum, Generalist capital sits left of centre and plans to invest in ~20 companies over the next 18 months. Reasons for this approach include : 1. Meaningful Ownership; 2. Maintain an e... See more
On the speed and concentration spectrum, Generalist capital sits left of centre and plans to invest in ~20 companies over the next 18 months. Reasons for this approach include : 1. Meaningful Ownership; 2. Maintain an e... See more
Mario Gabriele • Generalist Capital: In Search of Epics | The Generalist
These are expensive investments, but the range of go-to-market models are now broad enough that which is best for a business can't be presumed without some experimentation.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
For consumer products, I would 100% say product marketing is the place you should invest the most heavily. You’re essentially trying to build a road map. You’re trying to understand how people use the product, if they like it, if they don’t. I wouldn’t invest in the brand at the outset, because you’ve got to make sure you actually have a market fit
... See moreElad Gil • High Growth Handbook: Scaling Startups From 10 to 10,000 People
